ENGGIE KHARMELITA Pengarang Maria Ramasari, M.Pd. Dosen Pembimbing 1 Ardayati, M.Pd. Dosen Pembimbing 2 Maria Ramasari, M.Pd. Ketua Penguji Yulfi, M.Pd. Penguji 2 Ayu Oktaviani, M.Pd. Penguji 1 ENGGIE KHARMELITA Contributor

This research aimed to determine the types of connotative meaning found in Lana Del Rey’s Born to Die album and the reasons of connotative meaning found in positive and negative by using Feng et al theory. This research used descriptive qualitative design. The data for this research were collected by using three steps, there were downloading, listening, transcribing, and identifying the songs. The result was found that there were 65 connotative meanings found in lyrics of 12 songs on Born to Die album by Lana Del Rey. Furthermore, from 65 connotative meaning consisted of 33 positive connotative meaning and 32 negative connotative meaning. Moreover, from 37 lexicon types of connotative meaning consisted of 17 positive lexicon and 20 negative lexicon. In addition, from 28 predicate types of connotative meaning consisted of 16 positive predicate and 12 negative predicate. Finally, it can be concluded that in the positive and negative connotative meaning was dominated by positive connotative meaning. The researcher also found that the lexicon also dominated by negative connotation meaning. On the other side, the predicate connotation was dominated by positive connotations. In conclusion, connotative meaning in Born to Die album by Lana Del Rey described the connotative meaning and predicate connotative meaning with positive meaning. Keywords: Born to Die Album, Connotative Meaning, Lana Del Rey